Gucci T-shirts don’t come cheap — but buy an organic cotton Gucci T-shirt, and you’ll at least have the happy knowledge that your green will go towards an environmental cause.
$195 will get you an organic T-shirt and tote bag emblazoned with the Gucci logo using natural dyes (via ecosalon). Designed by Frida Giannini, the T-shirt’s created in support of Home, a new film by Yann Arthus-Bertrand of The Earth from Above fame. Partly funded by Gucci’s parent company the PPR Group, Home hit the theaters — and You Tube — on World Environment Day on June 5. Watch the film free online!
The eco-Ts are on sale at Gucci stores — with all profits from the sales going to GoodPlanet, Yann’s environmental nonprofit. Of course, you could go even greener by just sending the $195 directly to the nonprofit — but as evidenced by all the nonprofits who offer shwag for donations — even environmentalists want a little something in return for giving to a cause….
Since it’s Gucci, “all profits” could quite possible mean $2.69, so I’d first need a strict monetary figure to get me to quit laughing my head off — and then the amount would have to be weeeeell into the triple digits before I’d even think about thinking about ridiculously spending that kind of money on something so not even remotely worth it.
Will Campbell’s last blog post..06.10.2009 AM Bike Commute
Comment by Will Campbell — June 11, 2009 @ 10:56 am
Yeah — Committing “profits” as donations is, in general, problematic for me. I much prefer a percentage of sales so I know exactly what’s going where. Since it’s 100% of the profits in Gucci’s case, I feel a bit better about it. The worst is when a company just says they’ll donate “a percentage of the profits” — which I generally interpret as “such a piddly amount of what you’re paying we don’t want you to know.”
Comment by Siel — June 11, 2009 @ 11:02 am
Organic T-shirt is this century T-shirt, we have to support to spread this idea to world and save our earth.
Comment by punk clothes — June 14, 2009 @ 12:17 am