Before Ric of Groundwork decided to get one of his blends fair trade certified, he said he sometimes saw certification as “a preventative act” – to ensure that less-informed people didn’t think Groundwork was a “bad” company.
I see his point. Just as there are people who blindly subscribe to one-sided, so-called “free trade” principles espoused by the right, I’m guessing that there are some kids these days who go to a Coldplay concert, hear about fair trade, then single-mindedly decide all non-100%-fair trade companies are slave-driving assholes.
As most of my blog readers know, this isn’t true. Fair trade certification isn’t without its shortcomings. The one that bugs me most is that, for coffee, ONLY co-ops can get fair trade certified, as of now. This means that big farms that hire outside workers cannot get certified — even if they treat workers kindly. Individual farmers, too, are unable to get certified. You can imagine how nice coffee companies who’ve been doing business with these plantations and farmers for years would be reluctant to cut ties with them, just cuz they can’t get certified under current rules.
Sadly this is what companies like Starbucks use as an excuse (PDF) for not buying more fair trade coffee. Starbucks will complain that they can’t be an all fair-trade company, because certification isn’t avaliable for large plantations.
So why doesn’t TransFair, the company that licences US companies’ fair trade products, push to allow plantations to get fair trade certified? Because there’s already a lot of fair trade certified coffee that’s NOT being bought at fair trade prices, due to lack of buyers.
So why’s there so much fair trade coffee left over? Because companies like Starbucks aren’t buying more fair trade certified coffee. If big companies like Starbucks bought more fair trade coffee, orgs like Transfair and FLO, which certifies farms as fair trade, would have the funds and impetus to certify plantations.
But because many big companies choose to buy only enough fair trade coffee to greenwash their company — Starbucks, for ex, makes only 1.6% (a stat unpublished on the web) of its coffee purchases fair trade — these nonprofit orgs just don’t have the resources to go about certifying plantations. Like most nonprofit orgs, FLO and Transfair have to be pragmatic, putting their money and resources where they’ll have the most impact — which, right now, are co-ops.
It’s become a real Catch-22. Fair trade certification is limited by financial constraints. But the companies that could ease these constraints point to the current limitations of certification as a reason for not increasing their fair trade purchases.
Yes, it’s a complicated situation. But if Starbucks wanted to, it has the money and power to resolve it. The mermaid often complains that for a company its size, there just isn’t enough (PDF) fair trade certified coffee around to satisfy its needs. Well — Starbucks — How ’bout coming back to us with that complaint AFTER buying a lil more of the fair trade certified coffee already out there? THEN we can talk seriously about getting big-farm plantations certified.
Meaning — No one’s asking Starbucks for a 100% conversion at this point. Behemoth companies like Starbucks have pretty much precluded that possibility, since their meager fair trade purchases won’t allow for more certification to occur. But there’s nothing stopping Starbucks from buying more fair trade coffee, making it a bigger part of the corp’s purchases.
Nothing, except corporate greenwashing and reluctance.
(Yes, I know Starbucks is pushing its own C.A.F.E. pracitices thing. More on that tactic later.)
Filed in: starbuckschallenge starbucks coffee fairtrade flo transfair




Whevever I critique American Apparel CEO Dov Charney’s
The first (left), on
The second, on
The third, on
Visited “A Tropical House” at the
Wish I coulda walked into the house — woulda found out how conducive the holey building is to napping — but I was only allowed to gaze in from the outside through my zoom lens –
The exhibit’s been extended till Jan 2006 (via
Woke up excitedly to celebrate a brand new holiday:
But Joey pulled the other way, so I grabbed a free LA Weekly and we trotted on home. Check out my morning’s toil, to the right.
At an Indonesian restaurant last Friday, I asked my date what he recommended — He’d been there before, I hadn’t. He suggested ordering a couple dishes to share — and immediately, I rebuffed both his picks.
So detailed, in fact, that I found this fishy list rather daunting. Which is why I cut off everything except the “Avoid” section. I figure I can just start by excising the unlucky 13 on that list from my diet. It won’t be hard — it’s not like I ever ate monkfish or shark anyway. And no tuna — prolly my fave fish — is on the list, except for bluefin, which I can’t afford, really.
