Remember when I complained about how Cafe Estima — Starbucks’ sole fair trade blend — wasn’t even listed on Starbucks web store?

Well, Starbucks has finally managed to update the fair trade portion of its website. In fact, Starbucks acted fast this time. Between my post earlier this month and now, Starbucks revised its website from saying that customers could get fair trade coffee by the pound or by the cup, to say that fair trade coffee’s avaliable “whole bean and ground.”

That’s right — Starbucks has taken out all mention of its previous promise to offer customers a French-pressed, fair trade cup of coffee just by asking for it.

These latest revisions happened so quickly, in fact, that the mermaid failed to copyedit for run-ons on its “Fair Trade in our Stores” page:

Pick up some Fair Trade coffee Get the facts about Starbucks, Fair Trade and buying coffee.

But rest assured — Not everything’s changed at Starbucks. Clicking on the “fair trade coffee” link (on right sidebar) on that page will still take you to the oh-so-familiar error page we’ve all gotten used to.

And never fear — Starbucks Challenge 4.0 will go on, launching May 1. I called Starbucks’ customer service number today — 800.235.2883, hit 0 to get to an actual person — and after 7 mins on hold, a nice woman called Perry assured me that customers can indeed ask and get a cup of fair trade coffee at Starbucks stores, though they may have to wait a bit if the store’s busy. The cuppa fair trade on demand policy — though now excised from Starbucks’ website — still stands.

Clearly, Starbucks has realized that all talk and no action’s not gonna make people happy. And since the mermaid so far’s been unable to take action on this issue, they’ve decide to talk less…