You’ve been following the challenge since the beginning, but City Hippy and green LA girl’s picks for the most interesting or informative challenge hasn’t been your pick.
If that’s you, now you can put in your 2 cents on who gets the prize! For the first time, we’re having a people’s choice award. We’ll feature 3 finalists, and you, challengers and readers, get to vote who gets the final prize.
The prize: a Fan Belt, courtesy of BTC Elements. The belt’s made of recycled tire inner tubes in Boulder, Colorado.
Thanks to the always-eco-fashionable Summer for donating the prize :)
regardless of whether starbucks fulfills your challenge or not, they are benefitting from all the business you are directing their way. is that the goal? and fair trade or not, their coffee is not prepared well at all. let’s not forget that starbucks is in the milk business not the coffee business.
Comment by angel — May 2, 2006 @ 11:58 am
Angel-
Whether starbucks coffee is prepared well is a matter of personal opinion.
If you think the coffee isn’t prepared well you probably just don’t like dark European style coffee.
Just because many Starbucks drinks contain steamed milk doesn’t mean they don’t sell “Regular” coffee.
Seil isn’t sending business their way if the stores fail the challenges. Most challengers either buy nothing if they can’t get fair trade or they buy something and don’t go back.
Also the few hundred at the most people that will be sent to Starbucks one time because of this challenge really won’t make a difference in their bottom line.
What will make the difference is the publicity and knowledge being generated by the challenge.
Comment by Claire — May 3, 2006 @ 1:51 pm
angel’s actually an indie coffee shop owner in the LA area, which might explain the petulant tone…
In any case — The most frequent comments/questions we get about the Starbucks challenge are 1) Why’re you giving Starbucks business, and 2) Why’re you attacking Starbucks’ business? We’ve tried to address both of these in the FAQ.
Comment by Siel — May 6, 2006 @ 12:17 pm