The new Chief Operating Officer of TransFair USA — the nonprofit that licenses US companies to sell fair trade products — is Dave Rochlin.

I guess Steve Sellers, the former COO of TransFair USA, has left? I’d heard rumors he was going to leave for a while, but I’m not sure when exactly Steve moved on.

In any case — According to the press release, Dave Rochlin’s held positions at Signature Wines, Reel.com, Netcom (now part of Earthlink), Del Monte Foods, and AC Nielsen.

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