It’s Red Again, Oxfam style

Posted by Siel in caffeine, fairtrade, starbucks challenge (Thursday December 7, 2006 at 5:53 pm)

[image from abc. For those new to the Ethiopia coffee trademark issue, start here]

Tee hee! Starbucks put up a lil make your own holiday e-card site called ItsRedAgain — and Oxfam’s used it to send its own message about getting Starbucks to play fair with Ethiopian farmers.

Listen to Oxfam’s card here :) It took me a lil while to load, but it was worth it. You might wanna create your own subversive message too!

Update, 12/11/06: Jim Donald, Starbucks CEO, sez Ethiopia should opt for certification instead of trademarking — but then admits he can’t tell the difference between the two.

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