Noah’s Bagels is introducing Tribeca Blend, an organic and fair trade certified blend in its stores! Tribeca Blend’s to brew every day in every Noah’s Bagels store, alongside 4 other “conventional” blends.
Of course, I always recommend patronizing local bagel and coffee shops instead of chains. But it’s good to know that if I’m in a pinch, I can drop by the Noah’s Bagels for a quick and easy cup of fair trade, organic coffee, instead of laboring through the Starbucks Challenge again for a fair trade — but not organic — cup at the mermaid.
Thanks to Noah’s Bagels for giving consumers a stress-free way to vote with their dollars. Hopefully the overwhelming popularity of this fair trade blend’ll make Noah’s consider saying bye-bye to conventional coffee altogether –
This is great news! Now we just need them to make good bagels, and I just might start patronizing them.
Snark snark snark.
Comment by Rafi — February 27, 2007 @ 3:38 pm
Einstein Brothers Bagels also has a Fair Trade Certified coffee brewed everyday has been doing so since last year. Look for the Global Village Blend in your Einstein Bros. stores. Great coffee and tasty bagels too!
-Demian Luper
TransFair USA
d.luper@comcast.net
Comment by Demian — February 27, 2007 @ 4:36 pm
Hi Siel,
I don’t live in LA…just a bit further south in San Diego and I’ve made it my mission to find where all the sustaninable coffee companies are down here. I’m dumbfounded by the lack of knowledge of Fair Trade by the baristas answering the phones and serving coffee. These are people in the coffee industry! Feel free to read about my experience here http://greencupcoffee.blogspot.com/2007/02/fair-what-un-education-of-coffee.html
But I just wanted to say thanks again for being a voice, raising awareness and helping educate!
Comment by Ruthy — February 27, 2007 @ 4:45 pm
Check out Groundwork Coffee (Venice, Hollywood, & Downtown) - they’re completely organic, fair trade, and they’re becoming carbon neutral.
Comment by Coffee boy — February 27, 2007 @ 6:33 pm
Hey Coffee boy — Groundwork Coffee pays its coffee growers good prices for its coffee, but has opted out of the fair trade certification system much for the same reasons that Intelligentsia has (though Groundwork isn’t happy Intelligentsia is moving into town).
Demian — I actually thought we didn’t have any Einstein Bros Bagels in LA, but it turns out we do have one — on USC’s health sciences campus!
University of Southern California
Zilkha Neurogenetic Institute at USC
1501 San Pablo Street
Los Angeles, CA 90032
Good to know :)
Comment by Siel — February 28, 2007 @ 6:48 pm