>> 99 black balloons — or more or less, depending on your energy use. Alliance for Climate Protection’s first ad makes polluting consumer choices visible — in the form of 2 oz black balloons. Check out the floaty short video — which is, in the end, positive –

>> For those who don’t drink their coffee black: Starbucks commits to going rBGH-free by December 31, 2007. The coffee behemoth that markets itself as eco-forward finally jumps on the no-rBGH bandwagon after the super-eco Kroger (note sarcasm) announces it’s shunning the gross milk.

Also — remember my suggestion ’bout discounts for bringing one’s own cup? Looks like many Starbucks customers and “partners” also want Starbucks to do more to encourage BYOC’ing — Scroll down the comments.

>> CNN covers fair trade coffee. It’s a rather quick overview, but that’s TV for you. A brief look at coffee farming in Kenya, the coffee film Black Gold, and the fair trade movement.

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