Movies’re pretty, and green-message films’ve been getting some pretty coverage –

But the film and television industry’s one of the most ungreen industries out there — the second largest contributor of criteria air pollutants in the LA Metro area.

Perhaps because of that, film festivals in SoCal’re all about going green –

The LA Film Festival went green – complete with a guy painted green and college-aged kids shilling for Live Earth.

Obviously the Clean-Air Car Show and Film Festival was gonna be green, as was the Bike Film Festival in many ways. The premise of the festivals themselves were green

But the Silver Lake Film Festival went semi-green too, with a lil effort dubbed “Sustainable LA” featuring eco-minded films, a green panel discussion, an eco-expo, and of course, eco-celebrities including Daryl Hannah, Alicia Silverstone, and Ed Begley, Jr.

The Newport Beach Film Festival too had a green Earth Day Program plus other green films.

Well, you know what the usual complaint is: Featuring a few green booths isn’t exactly the same thing as making the film industry green.

From what I’ve seen so far, the most that films’ve done to green themselves is not actually change their behavior, but just offset it (better than nothing, but you know…) — and encourage filmgoers to plant trees.

Know of any innovative efforts I’ve missed? Lemme know, cuz I wanna start tracking them –