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360 Vodka: A local vodka for your eco lemon drop

Posted by Siel in alcohol, environment (Monday June 16, 2008 at 4:01 pm)

Local beers and wines usually aren’t too hard to find, but for strict locavorians who’ve had to give up their cosmos and cape cods, 360 Vodka may very well be a gift from the eco-gods — if said locavorian lives near Missouri.

 360 Vodka: A local vodka for your eco lemon drop

360 Vodka, made by McCormick Distilling Company, is created from grains grown in northeastern Kansas and Southwestern Missouri, near the distillery in Weston, Missouri. I first tried this vodka at a party at the eco-mansion Wired LivingHome (above) — and liked it! I do have to admit I really can’t tell the difference between super premium vodkas though (I’m hardly alone in that, BTW)…. But Sarah’s Cucina Bella gives 360 Vodka a rave review: “Yes. It’s smooth. It’s a good mixer. And it’s environmentally friendly, What more could you ask for?” And here’s Julia’s review on the Dear Al Gore blog: “smooth and tasty.”

2585510798 f524883fcb m 360 Vodka: A local vodka for your eco lemon dropUnfortunately, the vodka isn’t organic. According to Rebecca Stein, a spokesperson for 360 Vodka, McCormick Distilling wasn’t able to find local grains that had achieved organic certification. Instead of shipping in organic grains from farther away, McCormick Distilling decided to reduce its transportation carbon footprint and support local farmers.

Oddly, although “McCormick definitely views organic positively and use organics in their wearable merchandise” according to Rebecca, the company still isn’t pushing the farmers that supply its grains to go organic. Why not? The price and availability of organic grains is volatile, according to Rebecca, especially when you’re trying to stay local. It seems we can have organic vodka like Square One or local vodka like 360 — but it’s tough to get both local and organic in one bottle at this point in time.

Still, 360 Vodka’s aimed to go green in other ways. To make the vodka, McCormick Distilling uses what it describes as an energy-efficient, “five times filtered” distillation process, which the company asserts is 200% more efficient than the conventional pot still method. In addition, the company buys offsets for 100% of its electricity, transportation, and natural gas emissions.

360 Vodka’s also tried to green its packaging. The bottles are made with 85% recycled glass (70% post consumer) — compared with 35% recycled glass in the average glass bottle — and labeled with 100% post-consumer recycled paper. To top off the eco efforts, the bottles have a flip top that allows for easy reuse. If you don’t want to reuse the bottle, make sure you recycle it!

360 Vodka is available in grocery stores including Ralph’s, Trader Joes’s, BevMo and Albertson’s. If you’re too busy blogging to leave the computer, order it online at Garnet Wine for $32.99.

And eco-vodka’s best mixed with organic mixers! Try the organic cocktail mixer ModMix or your favorite organic cranberry and grapefruit juice to make 360 Breezes, which Anne of Cooking with Anne says is “good and light.” For more green drinking options, here’s my guide to drinking like an environmentalist.

[crossposted on BlogHer]

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Comments

4 comments for 360 Vodka: A local vodka for your eco lemon drop »

  1. It’s worth noting that just because something hasn’t been certified as organic doesn’t mean that it’s not actually organic. There are a couple interesting passages to that effect in The Omnivore’s Dilemma. I don’t know what common practice is in wheat farming, so I don’t know how much organic brings to the table.

    Comment by Don Hosek — June 16, 2008 @ 4:45 pm

  2. Ooh, I’ll have to get this! Although I just bought vodka 2 days ago and didn’t see this one at the store here in the Lou…

    Comment by yoel — June 16, 2008 @ 6:54 pm

  3. I would very much like to share my true story, of how we allowed Alcohol to destroy our health.
    Please let me know if possible to e-mail this to you. As I’m trying to prevent ANYONE else from having this problem.
    Many thanks.
    /sjg

    Comment by Sheila Joyce Gibbs — June 16, 2008 @ 7:11 pm

  4. Green packaging is commendable. But not using organic — when the mid west is full of organic corn — seems like rationalizing cost savings. On top of that, their bottles weigh a ton, which isn’t exactly saving pollution when they truck it everywhere. Seems like a bunch of b.s.

    Comment by Gras — June 17, 2008 @ 6:31 pm

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