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Aveda’s Earth Month Candle shines a light on clean water rights

Posted by Siel in beauty, environment, water (Sunday March 29, 2009 at 8:06 pm)

3367870747 cea8b244c5 m Avedas Earth Month Candle shines a light on clean water rightsWorld Water Day came and went on March 22, but clean water will be month-long focus for Aveda. The beauty products company’s going to dedicate Earth Month — aka April — to clean water rights around the world.

And to shine a light on pressing water issues, Aveda’s debuting a limited edition Light the Way 2009 Earth Month Candle, to be sold just during the month of April. All the proceeds from the $10 soy wax candle will go to Global Greengrants Fund, a public charity that will use the funds to provide grants for community-based water projects around the world.

The candle itself’s described as having a “French-inspired stress-relieving aroma,” with organic French lavender, lavandin and clary sage. The candle comes in 95% post-consumer recycled glass, inside a 55% post-consumer recycled paper box printed with soy ink!

Get them starting April 1 in your local Aveda salons and stores, or online. Aveda’s also planning a Walk for Water campaign; check with local salons to get involved. Aveda’s goal is to raise $3 million in April.

Earlier: Blue Gold — Who owns your water?

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