Big Blue Bus riders: Expect a new fare system come July 1. Depending on whether you’re an avid rider or occasional rider, what you pay the Big Blue Bus per ride could change pretty drastically.

A “fare restructuring” is what the Big Blue Bus calls its proposed new fare system, which would raise single ride fares from 75 cents to $1.25 (from $1.75 to $2 for Express rides) — while introducing a 30-day pass option for $60 ($80 for Express). In addition, while the 50-cent transfer rate would not go up, these transfers would no longer work when moving from one Big Blue Bus to another, but only when switching to a ride on a different transit system.
Yes, the chart shows a “proposal B” — a simple bigger hike on single ride fares — but this clearly isn’t one that the Big Blue Bus is hoping for as the representatives didn’t even talk about them. Here are charts of what the student fares and senior/disabled/medicare fares would look like.
Why are the fares going up? If you’ve been paying attention to Governor Schwarzenegger’s proposed state budget, you already know that the governator want to take $1 billion away from public transit while making gas cheaper for drivers. That, combined with lower revenues from state taxes due to the economic downturn, means that the Big Blue Bus has a projected operating deficit of $1.7 to $16.8 million over the next three years.
Closing that deficit means either cutting services or raising fares, said Dan Dawson, Big Blue Bus’ customer relations manager, at a community meeting on Saturday. And the Big Blue Bus has opted for the latter, raising most fares. The higher fares would also mean that Big Blue Bus gets a bigger cut of revenues from EZ Transit Pass sales, which are tied to fare rates.
Frequent riders, though, might actually be able to save some money by buying the 30-day passes, which would have the side benefit of speeding up the boarding process — a bonus that might help address the 4% decrease in average bus speed created by worsening westside traffic. Unlike Metro’s monthly passes that are specific to each calendar month, the Big Blue Bus’ 30-day passes can be activated any day and would be valid 30 days from then. The Big Blue Bus would also get rid of the Little Blue Card — sales and value adds would end in April — as well as tokens — which I didn’t even know existed.
Some of the 30 or so community members at the meeting were angry about the proposed fare changes — which won’t be official until the Santa Monica City Council considers them in March — while others were more angry that the Big Blue Bus didn’t offer more bus service in their neighborhoods. Considering the fact that the transit agency would basically have to cut services if it doesn’t raise its fares, clearly there’s no way to please everyone — or anyone — with the reduced state transit funding.

Going to these community meetings often makes me wish that my fellow riders were more involved with local and state politics, perhaps directing their anger at Schwarzenegger and their elected state representatives for cutting public transit funding at the state level versus the local bus system itself, which is basically dealing with the aftermath of state decisions.
On the upside, I think going to these community meetings can inspire people to get more involved politically, as they get a clearer sense of how decisions made in Sacramento — or Washington D.C. — directly affect their personal lives.
For those who’ve been waiting for Big Blue Bus’ information to get on Google Transit: You’ll be happy to know that Big Blue Bus will get all its information to Google in two months at most, according to Linda Gamberg, Big Blue Bus’ marketing and public information coordinator. After that, it’ll be up to Google to put the information in its system — which will hopefully happen quickly.
Why wasn’t Big Blue Bus’ info put on Google Transit last year as promised? Apparently the techy guy who worked on the project at the Big Blue Bus got recruited away by the Santa Monica Fire Department, causing a delay. On the upside, if you’ve wanted to work on computer stuff for the Big Blue Bus, a job listing should be going up pretty soon.
The Big Blue Bus also plans to launch its new website — complete with Spanish translated pages, an online store, and an interactive trip planner — in July. The community meeting also went over the proposed designs for new bus stops, and new plans for the Tide Ride, a now weekend-only line that’s still only attracting about 12 riders per service hour. Big Blue Bus is looking into changing the Tide Ride into an on-demand service mostly catering to local hotels, restaurants, and other businesses. The idea is to have 6-passenger vehicles available from Wed. – Sun. from Memorial day to Labor Day. That idea will go before the Santa Monica City Council in March or April, with the goal to begin service on Memorial Day.
Get all this info from the Big Blue Bus representatives themselves by attending the last community meeting, happening tomorrow, Tues., Feb. 2 from 6 pm – 8 pm at the Main Library, 601 Santa Monica Blvd., Santa Monica. Seriously, please go. Getting involved in your community can be challenging at times, since you have to make time for it after a tiring workday or during a busy weekend. Then inevitably, you’ll have to patiently listen to your neighbors — many of whom make helpful comments and ask thoughtful questions, but some of whom will inevitably launch into weird harangues.
At my community meeting, we had someone launch into a diatribe about a Metro line (totally different bus system) that no longer runs, another who felt compelled to recap the early history of the L.A. transit systems, and a few more who bickered like kids over whose raised hand got called on first. The resulting conversations can be annoying — but also entertaining, and at its best times, informative while creating a sense of community and collective purpose.



There was a big hullabaloo at my local meeting about having a 30-*ride* pass offered at a discount instead of a 30-day pass. I really really hope they try for that option, since me (and a lot of the seniors who use the system) are only occasional riders.
Comment by Renee — February 1, 2010 @ 11:13 am
There was some talk of a similar plan at the Sat. meeting too — basically a set # of rides per pass. BBB reps said that based on community feedback they’d started looking into it — but b/c no solid proposal’s been made it’s kind of just an amorphous idea.
Community members who can’t attend for whatever reason, however, might want to write in about how they’d support this fare option if it’s what they want. The full PDF of the meeting presentation will go up on the BBB website after the last community meeting tomorrow.
Comment by Siel — February 1, 2010 @ 11:17 am
Thanks for the BBB update! I’m relieved that they’ll be on Google maps soon – I love having the Metro info available, but it doesn’t work very well unless all our bus options are in there.
I wonder how the fare increases will be handled for the quarterly bus passes that are partially subsidized by UCLA. I love having mine – it makes boarding so much faster and it saves money. Hopefully they won’t get rid of them.
Comment by Rachel (heart of light) — February 1, 2010 @ 11:36 am
Someone asked about the Bruin discount at the meeting :) Some sort of discount will continue, but it’s unclear what the new pricing will be as of yet.
Comment by Siel — February 1, 2010 @ 11:52 am
Kudos for the reporting, Siel! I plan on attending the last meeting tomorrow night.
@Rachel – Siel is right. UCLA presently subsidizes Big Blue Bus fares by about 2/3 right now. Stay tuned! I’m glad to hear that you like Big Blue Bus (I love BBB and BruinGO! too).
Comment by Sirinya — February 1, 2010 @ 2:38 pm
Sirinya — Let me know how the turnout is! I think this round didn’t get as many people out b/c the first couple meetings happened during the rains….
Comment by Siel — February 1, 2010 @ 3:32 pm
Thanks, guys! I just hope we get to keep our BruinGO cards – makes boarding so much easier, as well as cheaper.
I admire that UCLA does subsidize bus passes for employees (as well as students) but chooses not to subsidize employee parking. The $70ish a month price tag keeps a lot of people on public transit who might drive if it were cheaper!
Comment by Rachel (heart of light) — February 1, 2010 @ 5:26 pm
@Siel – the turnout at our meeting was better. I heard that the Montana Branch meeting attracted only five or six people; last night’s meeting probably attracted 20 people (Beth Rolandson helped people check-in, and can confirm).
The Q&A portion was lively. A man named Jerry got up like four times to sing the praises of the BBB. Another person complained that the Rapid 7 was a poor use of resources, and didn’t like Paul Casey’s explanation that Rapid 7 actually has serves the highest number of passengers per hour in the entire SYSTEM and it may have been that this person saw the bus when the bulk of its passengers had disembarked.
Speaking of Paul Casey, he mentioned that one of BBB’s “medium-range” goals is form a second freeway express route between Santa Monica and the Valley when the NB carpool lane in the Sepulveda Pass is completed.
@Rachel-I agree! Although my sense is that the pricing of monthly parking permits is pretty complicated. A daily permit is $10, which is much higher than the per-day cost of a monthly permit (starts at $63). But then again, many workers in LA are so accustomed to getting parking paid for by their employers (they think it’s free, but there’s no such thing as free parking!) so when they face the prospect of having to pay *something* for parking, some workers decide against driving alone and find another way.
Comment by Sirinya — February 3, 2010 @ 9:42 am
Sirinya — Your description of the dude complaining about the Rapid 7 made me LOL — It’s really interesting how people sometimes won’t “believe” that lines they don’t use are in fact popular — or that the lines that they do use aren’t :P
Assuming the $1.25 fare goes through, I really hope the state funding issue gets rejiggered so public transpo gets its money back. Then maybe BBB will have some money for this second freeway express route –
Comment by Siel — February 8, 2010 @ 5:39 pm
a big disappointment that the bus fare increases by 50 cents or more. nothing good lasts forever. maybe patricia hearst can buy us all monthly bus passess in the future.
Comment by saul vesecky — April 14, 2010 @ 9:10 am