Can fashion nurture nature? Late last month I had the opportunity to attend the Gen Art Fresh Faces in Fashion show, which showcased some of Los Angeles’ rising fashion stars. There, a noticeable underlying theme was human connection to nature.
Some of the clothing designs displayed images of nature (though I am not sure how eco-friendly all the fabric was) and some pieces were sourced directly from nature. One accessory designer, Sticks & Stones Accessories, actually used shed deer antlers, gathered by hand in the forests of the US and Canada! The designer’s also known to use fossilized walrus and wooly mammoth ivories, gathered by permit from Alaska, Holland and Siberia. All of the pieces that incorporate wood, antler, fossil and vegetable ivories are hand carved, sanded and finished at their in-house studio in Portland.
Gen Art was hosted in part by smart car, which happen to have ultra-low emissions, are 85% recyclable and are produced in a low environmental impact factory in France. The cars at the event (like the one in the image above) were covered in prints designed by some of the featured fashion designers.
Even Gen Art’s gift bags contained some eco-friendly bonuses — like discounts on vintage clothes from Just Say Native Vintage Studio. While certain aspects of the event — like the plastic cups — could have been much more eco-conscious, this event made it clear that the fashion world, particularly amongst the trendsetters and forward-thinkers, is starting to incorporate more consideration of the human relationship with our environment. To browse through Gen Art’s Fresh Faces in Fashion featured designers, check out the event website.











