[Part of my challenge to give something away every day for 29 days, again]
A few days ago, I wrote about the Take Back the Filter Campaign, an effort to persuade Clorox, owner of the Brita Products Co. in the U.S., to provide a recycling option for consumers who use their products.
As a part of the campaign, Take Back the Filter’s asking you to send in your old filters, to be used as a visual showcase of sorts towards the effort. So I’m sending in mine to be used for the cause!
I guess this is an odd “gift,” since it’s technically trash — but this lets me highlight the Take Back the Filter campaign again. All Brita filter users — Get involved!
View my page on 29-Day Giving Challenge
Update, 11/18/08: Brita’s new filter recycling program will begin Jan. 2009.
Darn. I just threw one out. :/
Comment by Maria — June 9, 2008 @ 12:55 pm
For me? You shouldn’t have. Thanks, Siel!
Beth
Comment by Beth Terry — June 9, 2008 @ 4:31 pm
I think this is awesome and I saved the address to send mine in too! Thank you Beth for doing the leg work - great idea! Mine won’t be coming for another two months (just switched to a new filter).
Comment by Kim Hover — June 10, 2008 @ 6:04 pm