green LA girl

Gift 17: Brita filter to Take Back the Filter Campaign

Posted by Siel in challenges (Monday June 9, 2008 at 10:38 am)

[Part of my challenge to give something away every day for 29 days, again]

A few days ago, I wrote about the Take Back the Filter Campaign, an effort to persuade Clorox, owner of the Brita Products Co. in the U.S., to provide a recycling option for consumers who use their products.

As a part of the campaign, Take Back the Filter’s asking you to send in your old filters, to be used as a visual showcase of sorts towards the effort. So I’m sending in mine to be used for the cause!

I guess this is an odd “gift,” since it’s technically trash — but this lets me highlight the Take Back the Filter campaign again. All Brita filter users — Get involved!


View my page on 29-Day Giving Challenge

Update, 11/18/08: Brita’s new filter recycling program will begin Jan. 2009.

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3 Comments

3 comments for Gift 17: Brita filter to Take Back the Filter Campaign »

  1. Darn. I just threw one out. :/

    Comment by Maria — June 9, 2008 @ 12:55 pm

  2. For me? You shouldn’t have. Thanks, Siel!

    Beth

    Comment by Beth Terry — June 9, 2008 @ 4:31 pm

  3. I think this is awesome and I saved the address to send mine in too! Thank you Beth for doing the leg work – great idea! Mine won’t be coming for another two months (just switched to a new filter).

    Comment by Kim Hover — June 10, 2008 @ 6:04 pm

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