Launching a hip and catchy ad campaign is really, really tough, as evidenced my most of the ads that run to the right of my text on green LA girl. It can be a good product or a good cause — and never get any attention because the ad itself just sucks.

So I get more than a little psyched by catchy campaigns — that activists morph to suit their own interests. The latest “victim”: Kleenex. Kimberly-Clark got shocked out of its element when a buncha Greenpeace activists crashed its party.

Basically, Kleenex, for its “Let it Out” ad campaign, enticed passers by to let out their sorrows — with a $200 award for crying in an ad-worthy way — on a kleenex. So a buncha Greenpeace activists decided to pretend to cry ’bout their sorrows — weeping sorrowfully about how they’re sad about the destruction of ancient forests just for the sake of disposable kleenexes.

And in the age of YouTube and such, we get to watch the funny resulting footage, which I’m hoping’ll get a bigger audience than the actual kleenex ads themselves.

We see one gal mourning the loss of her dog on kleenex’s blue couch, during which GreenPeace activists unfurl a banner behind her that reads “Kleercut: Wiping away ancient forests.” The kleenex rep actually interrups the dog mourner, saying “she’s talking about something personal, while you have a ‘nice agenda.’” Then the gal pipes up to shake her kleenex and say “it really makes me upset that … this is all a 100% virgin fiber.”

Watch more footage on Gothamist and kleercut.

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