Fair trade student activists couldn’t convince Jazzman’s, a chain of coffee shops in colleges and universities, to go 100% fair trade despite a campaign. In fact, from what I’ve heard, Jazzman’s did pretty much nothing in response to that Justice at Jazzman’s campaign in March 2006.

But now, post-Black Gold and perhaps due in part to the whole Ethiopian coffee trademarking initiative going on, Jazzman’s has bought some coffee from the Oromia cooperative in Ethiopia — the very coffee co-op featured in Black Gold.

No, Jazzman’s has not gone 100% fair trade; it’s just offering this one extra organic fair trade coffee blend called Ethiopia-Oromia Coffee — bringing the total of Jazzman’s fair trade blends to three out of 11 — for a limited time.

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