I don’t think what you say bothers me. I believe that I found, in the Starbucks Corporation, a company that has demonstrated more good than bad financial and socio-economical activities than others have. I think it sets a good example for other companies competing against it to follow.

No for-profit company can be a saint when it comes to doing good for the environment or poor people or other causes. The first objective in business is to generate revenues through the production of goods or services. Creating jobs, serving the community, cleaning the environment, helping struggling third-world nations prosper, etc. are all secondary activities…or usually farther down the priority list.

My major beef with the dialogue in your blog was constant slogging against one company without an equal share of slogging dished out to others. I seek “slogging equality” from your website – a balance of bashing, if you will, and I happen to think far deeper problems are to be found elsewhere.

Otherwise, I believe wholeheartedly in what you’re doing and these types of forums serve to enlighten all of us though improved communications about these and other issues. And no, I’m not really trying to sound condescending, but it probably comes across this way.

I’m an older-generation guy who remembers life in the 1950′s when we didn’t have such easy access to information – and to each other. You see problems with Starbucks…I see problems with ignorant children in public schools for which I am taxed a fortune to support. We all have our own issues. Starbucks – and their success – is not mine. Not in the least.

Your main point here seems not to be that Starbucks could be doing better — I think we agree on that — but that I should not be going after Starbucks because there are other worse companies. Is that correct? If so, let me refer you back to my previous response to one of your comments as to why I and other fair trade activists are concerned about Starbucks specifically. If that is not your main beef with me, please let me know what exactly your complaint is, and I’ll try to answer your Q.

FYI — I think my IRA contains some Starbucks stocks.

Your response does point out the need to be very clear on these issues, and I think we both agree with that.

CAFE standards were established by Starbucks – some say selfishly to make themselves look good – but the point remains, they made an ethical decision to spend the money to establish standards, principles, and practices that did not exist before they came along.

And yes, because Starbucks is bigger it can and should probably do more, but then, McDonalds should be blowing Starbucks away with generosity in the international market (concerning Fair Trade), and I don’t see that happening. Nestle is HUGE compared to Starbucks, but where’s the press on all of the efforts they are making to support Fair Trade (cocoa and coffee are related farming products)?

I think an honest assessment of this would be to specifically compare actual Dollars/Euros directed in support of Fair Trade for each of ten (or 20) largest companies directly associated with coffee roasting and imports (not puddings and cakes) and weigh these numbers against available operating incomes relative to international market presences for each of the companies being compared.

Let’s see who really needs the focus of attention.

As far as hoopla from MCD/Dunkin, you better believe if they had something to toot their horn about – particularly with MCD’s massive efforts to recapture market share right now – they would not keep it quiet, as you infer that they are doing.

You wanna know what I believe? I believe all of these companies could be doing more. I believe that if you and many others who share your desire to see Starbucks contribute more to Fair Trade would examine several other companies with the same microscope that you are watching Starbucks with, you might not like what you see.

And if, for any reason, you think Starbucks is the only company that needs improvement, you are probably really mistaken. Interestingly enough, Starbucks makes it easy to challenge their policies because they put everything “out there” for ppl to read – or in some cases, obtain through due diligence. But have you tried to penetrate the McDonald’s corporation lately?

Oh, and BTW, shame on me for not mentioning this, but coffee sales is incidental to McDonalds revenues anyway, so why in heck do they even factor into this discussion? There are hundreds of thousands of retail outlets selling coffee in the U.S. Geez, Siel, you can get coffee at the gas station. Should we start looking at Exxon-Mobile?

FYI, I am neither an employee nor a stockholder of Starbucks.

I would disagree with your 99.9% number — Readers of my blog tend to be much more informed about fair trade issues than the average population. That said, I agree that many (there’s that word again) people out there aren’t very familiar with fair trade due to many reasons, including Starbucks’ obfuscating effort. I’m not sure what argument you’re trying to make with your comment, however — Pls clarify.

There are many companies doing a lot in coffee growing communities — Equal Exchange, Just Coffee, all the Co-op coffees, even Green Mountain. Of course, they’re not as big as Starbucks, so I’m guessing your argument then would be that these companies still do less, even if they do what they do — and what Starbucks COULD do — better than Starbucks does.

As for the bigger companies — McDonald’s is selling all organic, fair trade coffee in hundreds of its stores in the northeast. It has also swiched its UK stores to Rain Forest Alliance certified coffee and is paying an additional premium to farmers on top of that — and plans to make the switch to RFA coffee across all its stores in Europe. Every single espresso drink that Dunkin’ Donuts makes is fair trade certified. Compared to Starbucks, neither McDonald’s nor Dunkin’ Donuts makes as much of a hoopla about its ethical practices, so you just don’t hear about this news as much as you do about Starbucks.

You seem to think I’m v. much in the wrong, but I guess I’m left wondering why you’re arguing the semantics of the word “many” instead of addressing the actual issues about CAFE practices brought up in the post.

Please read the joint statement issued last week on:

http://www.starbucks.com/aboutus/pressdesc.asp?id=750

Did somebody say something about “walking the talk”?