After reading through 178 participating blogs, with 231 challenges taken in 13 countries, 29 states (welcome Tennessee!) , and Washington DC, City Hippy and green LA girl have picked winners for the second month of the Starbucks Challenge.
LA County Winner: Roger, gone green.
Roger, a stay-at-home — or should I say stay-at-Starbucks — dad, took a bunch of challenges, and even started an entire blog dedicated to Starbucks Challenges!
Award: A 12 oz bag of Monkey & Son Velvet Hammer fair trade organic coffee.
US Winner: Kristin in Boise, Idaho.
Although she’s not a blogger, Kristin took a few challenges herself — and even roped her hubby into taking a few during his business trips! Kristin’s also a fair trade chocolate advocate, and pointed me to this interesting chocolate site.
Award: A 12 oz bag of Monkey & Son Velvet Hammer fair trade organic coffee.
Internationa Winner: Declan of Dec’s Rambling.
Dec took a bunch of challenges, including two at brand spankin’ new Starbucks that just opened up in Dublin. He also wrote about the challenge quite regularly, sometimes despite himself: “Another Starbucks posting, I should just rename this blog Dec’s Starbucks Rambling.”
Award: Fair trade yummies from Clipper-Teas.com.
What did YOU help accomplish through the Starbucks Challenge? The bad news: Starbucks sent out another email to its stores, which, again, was rather ineffective. The Challenge success percentage has actually GONE DOWN since the first month.
Clearly, Starbucks has overpromised and underdelivered on its fair trade claims — and admitted it. Where do we go from here? Stay tuned: A new annoucement to come in the next couple days!
Have a fair trade day :)
Filed in: starbuckschallenge starbucks fairtrade coffee



Cool and congrats to the winners. I didn’t get a chance to blog it (busy with the holidays) but I hit a couple more Starbucks around Thanksgiving and was able to get a fair trade cup of coffee without issue.
Actually, this whole exercise was good for me … Cafe Estima is good stuff and I’d say the freshly brewed french press is far superior to whatever coffee they happened to have brewed that morning. And it’s cheaper than the lattes and whatnot. It’s all I order now when I go to Starbucks.
:)
Comment by Stephanie — December 1, 2005 @ 11:26 am
Hey Steph — Thanks for the news! Lemme know which stores these were, and I’ll tag them. Dare I say Starbucks is making progress — at least in NoCal?
Comment by Siel — December 1, 2005 @ 10:10 pm