Of course, sometimes you just can’t help shopping Red. But there’s no harm in at least trying to make some conscientious purchases.

Thanks for the defense over at Pandagon! It seems we haven’t made it clear enough that monitoring political contributions of the big shots in these companies is just but a piece of the research we are doing now.

Much like a wiki, we now have a system in place that allows anyone to post information from an outside credible source about a company. It is these informative submitted (via our users) articles which begin dynamically generating our new ratings:

1. an environmental rating
2. a labor & human rights rating
3. an employment equality rating
4. a corporate and social responsibility rating
5. an industry practices rating

Anyone can submit information which will affect the rating of a company. We hope this will create a vibrant online community of watchdogs.

John — I actually try to submit this blog post as part of Staples’ rating, but apparantly, BB doesn’t take blog postings, no matter how credible. I sorta understand — I mean, anyone can have a blog. I like the wiki-style idea, and hope more people take advantage of it — It’s a matter of getting individual consumers actively engaged.

:)