Comments on: The Logic of logos http://greenlagirl.com/the-logic-of-logos/ Urban environmental lifestyle blog in Los Angeles Tue, 22 May 2012 01:46:54 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Viraf http://greenlagirl.com/the-logic-of-logos/comment-page-1/#comment-1717 Viraf Sat, 25 Feb 2006 19:40:55 +0000 http://greenlagirl.com/2006/01/26/the-logic-of-logos/#comment-1717 A very superficial comment: Quite frankly, I think the transfair logo beats out the european logo anyday. What more beautiful than the bucket boy. The symbolism in the logo is so thick that it makes a San Francisco fog look like a smoke signal. Plus black and white add for simplistic printing (sure has made advocacy cheap). A very superficial comment: Quite frankly, I think the transfair logo beats out the european logo anyday. What more beautiful than the bucket boy. The symbolism in the logo is so thick that it makes a San Francisco fog look like a smoke signal. Plus black and white add for simplistic printing (sure has made advocacy cheap).

]]> By: Siel http://greenlagirl.com/the-logic-of-logos/comment-page-1/#comment-1448 Siel Fri, 03 Feb 2006 04:33:07 +0000 http://greenlagirl.com/2006/01/26/the-logic-of-logos/#comment-1448 Ok -- It looks like the FLO site misled me a bit. I hear from TransFair that the bucket boy will remain -- Ok — It looks like the FLO site misled me a bit. I hear from TransFair that the bucket boy will remain –

]]> By: Maya http://greenlagirl.com/the-logic-of-logos/comment-page-1/#comment-1377 Maya Fri, 27 Jan 2006 15:40:05 +0000 http://greenlagirl.com/2006/01/26/the-logic-of-logos/#comment-1377 Why not? change logo once and for all...companies do this all the time, don't they? to bring about newer fresher more professional image :-) Cheers. I hope all FT labels are going to be the same across the world...for one same movement we're fighting here. Why not? change logo once and for all…companies do this all the time, don’t they? to bring about newer fresher more professional image :-) Cheers. I hope all FT labels are going to be the same across the world…for one same movement we’re fighting here.

]]> By: Siel http://greenlagirl.com/the-logic-of-logos/comment-page-1/#comment-1371 Siel Fri, 27 Jan 2006 02:49:28 +0000 http://greenlagirl.com/2006/01/26/the-logic-of-logos/#comment-1371 It's a bucket BOY? All this time I thought it was a green gal like myself... More serious commentary later, apres le vin. It’s a bucket BOY? All this time I thought it was a green gal like myself…

More serious commentary later, apres le vin.

]]> By: Anonymous http://greenlagirl.com/the-logic-of-logos/comment-page-1/#comment-1370 Anonymous Fri, 27 Jan 2006 02:40:55 +0000 http://greenlagirl.com/2006/01/26/the-logic-of-logos/#comment-1370 one problem that has been cropping up is cross-market products and their manufacturers. many Australian or UK/EU manufacturers think they can just export their local NI-approved product into the US market and not have to worry about it any more. this creates problems for the tracking and auditing of the supply chain that makes Fair Trade Certification so good, important, and robust. if we in the US don't know what's coming in from where, how do we know what FTC products are being sold, how much, from where etc. having a different label in the US from the UK of EU or Canada has actually helped as the more consciencious manufactureres have checked to see if they need to change the label. lastly, i think it would be a major mistake for the TransFair USA to convert over to the FLO logo as the black & white Fair Trade Certified "bucket boy" is gaining recognition. the last thing we need to do is put another label into a marketplace that is already cluttered with social/environmental labels. do you think it would be good for Fair Trade Certified in the US if after years of hard work to get the current logo recodnized it had to change? it would be a major pain in the tuchus as well-you'd be asking over 500 companies with thousands of products to change labels, marketing materials, websites, etc. one problem that has been cropping up is cross-market products and their manufacturers. many Australian or UK/EU manufacturers think they can just export their local NI-approved product into the US market and not have to worry about it any more. this creates problems for the tracking and auditing of the supply chain that makes Fair Trade Certification so good, important, and robust. if we in the US don’t know what’s coming in from where, how do we know what FTC products are being sold, how much, from where etc. having a different label in the US from the UK of EU or Canada has actually helped as the more consciencious manufactureres have checked to see if they need to change the label. lastly, i think it would be a major mistake for the TransFair USA to convert over to the FLO logo as the black & white Fair Trade Certified “bucket boy” is gaining recognition. the last thing we need to do is put another label into a marketplace that is already cluttered with social/environmental labels. do you think it would be good for Fair Trade Certified in the US if after years of hard work to get the current logo recodnized it had to change?
it would be a major pain in the tuchus as well-you’d be asking over 500 companies with thousands of products to change labels, marketing materials, websites, etc.

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