Green fashion’s now got a uniform — that’s always the same and always different. One eco-thinking girl’s made a commitment to wear the same dress every day for a year — but to unique-fy each day’s look! (via kottke)

Look closely at the outfits in the picture above, and you’ll see the same dress in each one. The girl in the dress is Sheena Matheiken, who’s making this extreme eco-fashion habit chic — and a different kind of chic every day at that.

Dubbed The Uniform Project, Sheena’s dressing up in the same dress — or to be more accurate, 7 identical dresses — to promote eco-fashion while simultaneous raising funds for the Akanksha Foundation, a Mumbai-based nonprofit dedicated to giving slum children educational opportunities. Each day, Sheena reinvents the dress with all manner of accessories, most of which are “vintage, hand-made, or hand-me-down goodies.”

In fact, you too can be part of Sheena’s eco-fashion experiment! Just donate your accessories — and your pre-loved scarf or necklace could make it on to Sheena’s daily photo blog of her outfits.

Earlier: Eco-clothes meet performance art

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