
Can America’s fast food culture embrace local, organic vegan food? Yes — if it’s served up fast and tastes yummy! That’s the lesson from The Veggie Grill, a Southern Californian vegan joint that opened its seventh restaurant last week at the popular Original Farmers Market in Los Angeles.
I stopped by last week — and again this week — to see that the spot’s already popular with diners. The casual restaurant gets a lot of foot traffic from both the Farmers Market and The Grove, because both carnivores and vegans alike can find dishes to love at The Veggie Grill, which offers everything from traditional burgers to comfort food to healthy salads — all with a vegan twist.
I went for the healthy fare, opting for the All Hail Kale salad topped with blackened tempeh. The marinated kale and red cabbage salad was perfectly dressed in a zingy ginger-papaya vinaigrette — and the agave-roasted walnuts were a delicious sweet touch.

Most people, however, opt for a burger or sandwich — which make up the bulk of Veggie Grill’s menu. With faux Chickin’ from Gardein and faux cheese from Daiya, Veggie Grill makes some decadent burgers — like this VG-Cheeseburger my boyfriend ordered, El Dorado style with jalapenos and caramelized onions. I had a big gooey bite — and think it’s a pretty tasty indulgence for meat lovers (though I’m still not a fan of processed faux meats).

The Sweetheart Fries — sweet potato fries with vegan chipotle-ranch sauce — is a must-try side dish. Crispy on the outside yet moist on the inside, they’re a deliciously tastier treat — though obviously richer and higher calories — than the baked sweet potato fries at Greenleaf. The produce at The Veggie Grill is either organic or local (the manager says they’ll often opt local, if the option’s available, over organic, because the company prioritizes reducing food miles), and all the food’s free of high fructose corn syrup and trans fats.

For dessert, the carrot cake’s your best option. The vegan icing doesn’t quite capture the cream cheesiness of traditional carrot cake, but the cake’s been revamped since I last tried it for a moister, denser taste I’ve come to really like. The cookie’s decent — a generously large vegan treat made mostly with organic ingredients. Chocolate pudding’s also available, but is the weakest link, IMHO.

The best part about Veggie Grill — aside from letting lactose-intolerant people like me eat stress-free — is that it makes local, organic, and healthy meat-free eating easy and quick for Angelenos on the go who might otherwise be hitting up McDonald’s and Jack in the Box. Order at the counter and pick between a table inside — where you can take in the reconstituted bamboo flooring and eco-friendly Kirei counters — or out on the sunny outdoor patio. Either way, your food will be delivered to your table in 10 minutes or less.

The Veggie Grill. 110 S. Fairfax Ave., Los Angeles. 323.993.3997. Other locations in West Hollywood, Santa Monica, and Orange County.
Earlier: The Veggie Grill: Tasty vegan dining, now in West Hollywood

I was so happy to see this when I was at the farmers market last week! Glad they’re growing, it’s a super place, I love eating there.
Comment by jeannie — June 3, 2011 @ 12:57 pm
The other great thing about at least this VG location is that it’s BYOB CORKAGE FREE!! So if you are a wine lover, and a veggie, it’s a rare combo-wammy op. They provide wine glasses too.
Comment by A Huss — June 8, 2011 @ 3:54 pm